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I’ve been posting about our adventures in Kenosha from the awesome museums, a night at PUBLIC Craft Brewing Co, shopping at Mars Cheese Castle, and breakfast at Choo-Choo Charlie’s, but lets not forget about the amazing Jelly Belly Visitor Center in Pleasant Prairie!!

The Jelly Belly Visitor Center is such a fun place to visit no matter your age.  I have been there twice before as a stop along the way for some road trips, and I’m sure I will be there again in the future.  Things have changed since my last visits though, and if you haven’t seen the new additions, get excited.  You are in for a treat!  (literally, and figuratively)

Entering the Jelly Belly Visitor Center through the doors labeled “Tour” you are given a hat to wear in the warehouse.  You are then led upstairs to an area that was not part of the tour in the past, and it is pretty sweet.

New exhibit upstairs

Along the walls, you can read about Jelly Belly Candy Company over the years.  My favorite part was seeing pictures and reading about Ronald Reagan’s love for Jelly Belly jelly beans.

Other fun parts of this exhibit include:

• 6 smell stations, where you can try to guess which Jelly Belly flavor you are smelling.
• Bean Blitz – a virtual game where you play the goalie and have to prevent Jelly Belly’s from scoring a goal.  You can see the Jelly Belly jelly beans coming towards you on a screen in front of you, and then you have to swing your arms and legs to keep the candy from going in the goal!  Sure, you may look a little silly doing this… but it is pretty hilarious and fun, so be sure give it a try!

• A sample station where you can try Jelly Belly jelly beans at different stages in the candy making process.  I totally forgot about this part (had too much fun on the Bean Blitz!) but it sounds pretty interesting to me.

Jelly Belly Express – Train Ride

After visiting the new exhibit, we made way to the train tour in the warehouse.  This was the part of the tour that I had done in the past.  EXCEPT, the train tour is also new and improved!  A ride on the “Jelly Belly Express” takes you on a fun trip around the perimeter of the warehouse, and it includes several stops where there are videos and displays that teach about the candy making process.  The speakers are improved, and the videos have subtitles which is great even if you aren’t hard of hearing.  There are several Jelly Belly mosaics throughout the warehouse, and up in the new exhibit that are absolutely incredible.  Pictures don’t do these pieces of art justice.

Once the train tour came to an end, we exited the warehouse and were given a nice little bag of Jelly Belly jelly beans for going on the tour.

Jelly Belly Candy Store

The exit from the warehouse leads you into the candy store, and this is a whole experience on its own.  All the Jelly Belly jelly beans organized by flavor along the walls… so if you know your favorite flavor already, this is a great way to stock up!  But, the best part of the gift shop?  The sample station!!

My husband and I had too much fun at the sample station.  We knew we had to try some of the gross flavors, so we each picked one for the other to eat.  He chose “moldy cheese” for me.  Surprisingly, not too bad!  I chose “dirty socks” for him… but he wasn’t too phased LOL.  Then we tried some of the regular (delicious) flavors.

Fortunately for us, we were visiting the Jelly Belly Visitors Center with some local pros from Kenosha Area Convention and Visitors Bureau.  My world has changed completely since one of our new friends introduced us to Jelly Belly recipes!  Blueberry Muffin (2 Blueberry & 1 Buttered Popcorn) –> so amazing.  I know we’ll have to try more of the recipes in the future! (there is a convenient recipe guide you can pick up at the Jelly Belly Visitor Center too)

What’s your favorite Jelly Belly flavor?

My #1 favorite is Juicy Pear, with Buttered Popcorn close behind

Location

10100 Jelly Belly Ln
Pleasant Prairie, WI 54158

Hours

Hours: 9:00am-4:00pm daily (excluding holidays)

Tours –> Free

Coupon Alert!

Check out this link on VisitKenosha.com for a 20% off coupon (for eligible purchases) at the Jelly Belly Visitor Center!

Disclaimer: Our visit to Kenosha was hosted by the Kenosha Area Convention and Visitors Bureau.  We received overnight accommodation, and gift cards for all of our meals and activities.  However, all opinions are my own.